The Chevrolet Camaro - Personality Made its Legend

For most car and automotive enthusiasts and collectors, the 1980's were a "Chevy decade". Aside from the Chevrolet Corvette, which has long been upheld as a collector's item, the growing interest in Chevy's of all kinds was something of a new development at that time. For many years it had seemed, the dominant force in the "Old Car hobby" was the Ford Motor Company - chiefly in the Ford Models, T as well as the Ford Model "A", the V-8, the Continentals and the Lincoln-Zephyr. Then in a more recent trend the 1965-66 Mustangs gained large followings as well. But considering all the very desirable automotive collector items labeled "Chevrolet: and of course the more diminutive "Chevy" Ford by that time was under fire.

The exact time and year when Chevy become known for something other than just plain reliable transportation is not hard to pinpoint at all. In the year of 1955 "Ed Cole's" remarkable 2165 V-8 gasoline powered engine arrived on the scene, wrapped in one of the prettiest bodies of then what became to be known as the "post-war era". That potent engine also found its way, not surprisingly into the Chevrolet Corvette. The Corvette has obviously become renowned as a high performance vehicle ever since then.

For the most part there has not been a single Corvette auto car that has not been considered highly desirable and the 1955-57 standards Chevrolet has remained both a most desirable and red hot ticket item on the vintage automotive collector's market.

Led by these two benchmark Chevs, enthusiasm for other models blossomed in the 1970's. Early attention focused on the Corvair - unique at the time, among US automaker for a rear engined car, somewhat patterned on the success of the Volkswagen Beetle. Due to safety concerns, of an older version the Corvair went out of production in 1969. This was in spite of the fact that the Corvair had been updated and upgraded to address these safety concerns and improve handling. The Corvair retains a following to this very day in 2008.

In the late 1970's , car guys and car enthusiasts began turning to other Chevy products, notably the potent Super Sport Impalas and Malibu's of the mid 60's. The ever strong interest in vintage models from as far back as the 1930's and 1940's also continued. What did it all was one single word "Camaro".

It could be said that it was all "marketing". The Camaro was essentially Chevrolet's Marketing department's response to the success of the Ford Mustang. It is often said that copying is the biggest compliment and as well that a copy can "never be as good as the original." However in this case Chevy got it more than right.

The Camaro was conventional in the extreme: certainly as compared to the Corvette. The Camaro was certainly nowhere near as glamorous - compared to the Chevy Impala SS 409. Lastly with the exception of the Z-28 it was not exceptionally a fast car.

What then makes the Camaro - such a legend, such a sought after car and motor vehicle. The answer in a single word is "Personality". Every Camaro has had it: the RS with its sporty tires, the Z-28 with its competitive prowess; the 1970's second generation's coupes with their peerless stylings. This went all the way to the early 1980's models which kept alive the original "Ponycar" spirit of the 1960's.

Terry E. Voster
Vancouver B.C. Auto Dealers
http://www.eagleridgegm.com/
http://www.neponauto.com
http://www.secondchancefinance.ca

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Posted by mbuhlah, Saturday, March 29, 2008 12:19 AM

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